Strategic Marketing and Communications
Developing the plan, creating
the message and getting it out.
Strategic Marketing and Communications
Developing the plan, creating the message and getting it out
Planning:
- Marketing strategy
- Marketing plans
- Marketing campaigns
- Market research
- ROI assessment
Commercialization:
- Marketing
- Launch
- Follow-on
- Distribution and expansion plans
- Implementation, and/or management
External Communications:
- Branding
- Website design and development
- Marketing materials
- Technical manuals and technical bulletins
- White papers
- Articles
- Manuscripts
- Social media
- Email campaigns
- Advertising
- Newsletters
- Packaging
- Promotional items
- Infographics
- Posters
- Webinars
- Video
- Tradeshow, conference, and meeting support
Internal Communications:
- Training
- Curriculum
- HR
- Intranets
- Apps
- Video
- Peer-to-peer and vertical materials,
- Databases
- Internal social media
- Resource catalogues
- Webinars
- Presentation libraries
- Newsletters
- Company schedules and announcements